WHAT WE DO

Promoting the future of insurance

OB Brand Consulting is the agency behind the Insurance Museum, the London Market TOM, and delivery of PPL and other key brands and initiatives throughout the sector.
We apply our brand-building experience and strategic expertise, blended with our specialist partners across (re)insurance PR, insurtech and marketing, to help our clients maximise the reach and value of their business, brand and proposition.
We have learned when to listen and when to challenge and guide. We’re therapists. Creative thinkers, turning the complex into the simple.
Our consultancy successes are founded upon building solid brand, marketing and communications strategies, clear value propositions, amazing creative direction and effective project delivery.
And when combined with our consultancy ecosystem, we are able to address the diverse needs of businesses and organisations right across the sector, including enterprise and SMEs (underwriters, brokers, insurers), insurtech and MGAs/MGUs, and professionals bodies, market associations and institutions.

OUR STRATEGIC APPROACH TO BUILDING YOUR BRAND & ADDING VALUE

AUDIT

IF WE KNOW WHERE WE’VE COME FROM, THEN WE’LL KNOW WHERE WE SHOULD BE GOING…

Comprehensive audits across your existing proposition, comms, brand and marketing strategies, as well as discovery surveys to measure client perceptions, voice of customer and internal stakeholder feedback.

The collated output builds a full 360 degree picture of where you are now, and gives us the insight and understanding of what works and what doesn’t work for your brand and business, as well as identifying strengths, weaknesses and opportunities.

The audit process can also reveal where the true value lies in your business and proposition, potential cultural and behavioural issues within the business and surprising insight from your own clients and colleagues.

PROPOSITION

SAY THE RIGHT THING, TO THE RIGHT PEOPLE, AT THE RIGHT TIME…

Our agile and transformational approach, built on years of market insight and intelligence about your business, will help us develop your brand strategy, deliver a value proposition, create your brand positioning and expression, and shape your key messaging.

We will develop a comms and marketing strategy to help you work out what your brand and proposition should be saying, how and when you should be saying it, and who you should be saying it to, via a strategic management framework for how you should deliver it – channels, platforms and events.

We will help build value into your brand, your messaging, pitch and proposition.

IMPLEMENTATION

SHAPE THE BRAND, BUILD THE TOOLS, AND DELIVER THE MESSAGE…

With our skilled and specialist partners in (re)insurance PR, insurtech delivery, marketing strategy and creative direction, we will help to shape a marketing framework, build a suite of tools and create the collateral that you will need to promote your brand and business proposition.

This includes developing your brand expression and identity, and providing brand guidelines to aid consistent implementation.

We will help build digital assets as well as experiential and event driven material, manage and maintain your communications and PR strategy, and provide a focus for the correct approach to selling your proposition and delivering your message in the most effective and valuable way.

OUR PARTNERS

Our strategic partners have years of experience and expertise in the market, and give OB Brand Consulting specialist support across (re)insurance PR, insurtech, and marketing and business strategy.

Brand Symphony are marketing strategy consultants and mentors. They provide workshops, tools and programmes that help business leaders and marketers to build value propositions and marketing strategies to help them grow.

Brand Symphony are an integral partner in successfully delivering clients’ key strategies and propositions, including the CII, AXA and the Insurance Museum.

Staffed by industry experts, Lysander PR specialises in delivering PR, marketing and communications for the global (re)insurance industry and its technology providers.

Our key partnership with Lysander PR has helped us shape and deliver high profile industry focused PR, comms and content, including for the Insurance Museum, the CII and Ebix.

OceanBarefoot is an award-winning creative agency, working not only with established market-leading enterprises, but also tech and exciting entrepreneurial start-ups. Their mission is to build distinctive brands that add real value.

OceanBarefoot has provided full service creative design capability and expertise in delivering content, collateral and digital assets for over 10 years, and they have been central to our success across the sector.

Jeff Ward is a highly experienced Insurance Technology specialist and entrepreneur with 30+ years of strong and proven leadership, innovation, business, marketing and sales skills.

We have worked closely with Jeff since 2001 in many different scenarios and capacities, and together we have successfully delivered numerous insurtech brand projects including work for Ebix and PPL.

If you'd like to know more about what we do and how we might be able to help you, please get in touch.
LET'S TALK