Informing a modern approach to broking

Placing Platform Limited (PPL) is a not-for-profit company set up in 2016 to create a single market solution for electronic placing that would allow brokers and insurers to quote, negotiate and bind business electronically.

Motivating the London Insurance Market to adopt digital tools to support the broking process has always been a challenge to the proponents of modernisation.

Placing Platform Limited (PPL) needed a platform, messaging and overall brand expression, to engage with the market, to help promote the strategy, aims and objectives, in a clear and accessible way.


OB Brand Consulting were appointed to evolve the PPL product messaging and positioning, and to articulate and promote its benefits to varied company stakeholder audiences across the London Insurance Market.

We developed a digital strategy with online assets and supporting social media campaign material, including video and animated materials. This approach helps to fully engage and inform a time-deficient audience in an important initiative and campaign.


As a result of this approach, we helped to break down adoption barriers and enable a more informed and valuable conversation about the Placing Platform, a critical component in the future digital transformation of the London Market.

Soooo pleased – Thank you everyone.’

Ali Dove – Head of PPL Market Relations & Communications, PPL