Sourcing and managing services to support the London Market's future processes

London Insurance Market Operations & Strategic Sourcing (LIMOSS) is a not-for-profit company, owned by the LMA, IUA and Lloyd’s, sourcing and operating common Market Services for the London Insurance Market.

LIMOSS needed a brand language that would align with the LMG and LM TOM, with a comms and digital strategy, and supporting resources, to aid the smooth transfer of tail-end LM TOM and legacy tech solutions.

The approach would also need flexibility to support evolving market services.


OB Brand Consulting developed a brand strategy and language that aligned with the LMG initiatives, with a supporting toolbox of comms and digital resources.

Following consultancy on future requirements, legacy tech was absorbed and upgraded to provide flexible solutions to enable the evolving needs of the growing LIMOSS market services team.


An ongoing seamless transition of LM TOM solutions, along with the continued and effective evolution of LIMOSS strategic and comms resource tools, help to support the ever-changing market service requirements.

“Thanks again for coming in and for the design ideas – I’m very impressed”

P Molineux – Managing Director, LIMOSS