Above and beyond

QinetiQ is a £1.7bn British multinational aerospace, engineering and defence technology company and are a leading player in the UK’s A&D sector. They work across key domains including space, air, land, sea, sub-sea and cyber, providing design and development of technology and engineering solutions, testing and training facilities and strategic consultancy throughout those domains.

QinetiQ is all about innovation and meeting complex technological challenges with extraordinary solutions.

Marketing their technology, products and services, consistently and clearly – translating their language into a commercial proposition – was a perennial challenge. How do you make the complex, simple?



OB were engaged by QinetiQ to provide high-end strategic digital content and consultation across multiple divisions, throughout strategic partnerships and also at corporate level. This meant we could bring a consistent approach and strategy to an otherwise fragmented and siloed structure.

We have developed event campaign strategies and materials for major industry shows for the organisation (DSEI and Farnborough International Airshow), including the creative direction, design and production of display and exhibition stands, interactive content, experiential fit-out and 3D video assets.

We also developed and delivered a series of cornerstone corporate and sales presentations, employing both traditional media and our own digital platform Ripple, an interactive, dynamic and highly engaging presentation and content sharing sales engagement app.


OB brought together key internal stakeholders, breaking down internal barriers and behaviours, to collaborate in the unfamiliar world of marketing to talk about their amazing projects. In one case a catalyst to initiate the integration of two key products to form a third.

As a result, we were able to help QinetiQ raise their brand profile and achieve greater cut-through with key industry audiences, with clear and consistent messaging and highly engaging visual execution, helping to explain complex systems and solutions more simply.

We are proud to have been engaged in many amazing projects with QinetiQ since 2014, including a number of highly sensitive and experimental solution development projects which we can only share under certain conditions.

An incredible British business, with remarkable people, which has a very long history of innovations and inventions which are now part of our everyday lives.


“OB have been absolutely invaluable to QinetiQ. We asked for key creative and strategic support in planning one of the world’s largest A&D events. The OB team engaged with us brilliantly, meeting many key people across our business. They brought sound commercial sense to bear, managed engagement brilliantly and recommended an innovative method of delivering high quality content. They then ensured this was implemented at break neck speed to a magnificent effect. The challenge they had would scare of many agencies but they were undaunted and, despite huge pressures, managed it all in a calm, efficient manner. We are delighted with the result and will continue our relationship on an on-going basis. I’d have no hesitation in recommending them to any other good business.”

Douglas Quigg – Group Head of Marketing, QinetiQ