OB Brand Consulting has over two decades of expertise and insights, experience and knowledge in the insurance sector, underpinned and supported by a dedicated team of specialists in (re)insurance PR, insurtech, and marketing and business strategy.
Founder & Director OB Brand Consulting
Jonathan started design agency, Barefoot, in 1993, delivering brand and marketing solutions to professional services clients. He merged his agency with old friend Julian Atkins to form OceanBarefoot in 2006, and more recently they opened OB Brand Consulting. Jon has been key to agency successes throughout the insurance sector, including brand consultation for Ebix, LMG, LIIBA, LIMOSS, Lloyd’s, PPL, CII and TOM. He initiated and leads OB’s involvement as Project Manager for the Insurance Museum initiative, alongside building the museum’s brand, strategy and campaigns.
Founder & Director OB Brand Consulting
Julian started his professional creative life as an architect at Aukett Associates, before founding his own agency Ocean Creative in 1999, delivering brand and marketing solutions to insurance software providers. In 2006, he joined forces with his old friend Jonathan Squirrell to form OceanBarefoot, and more recently opened OB Brand Consulting together, enjoying successes throughout the insurance sector, including Ebix, LMG, LIIBA, LIMOSS, Lloyd’s, PPL, CII and TOM, and more recently the driving force behind the Insurance Museum initiative, building the museum brand, strategy and campaigns.
Communications Manager OB Consulting
With a BA Hons, Nicola began her marketing career at leading branding consultancy CDT, helping the agency to build their reputation within the professional services sector. In 2008, Nicola was headhunted to drive the Marketing team at top 10 brand consultancy Purpose. Her role focussed on raising the agency profile and project managing campaigns to help achieve key business objectives. Nicola is currently the Communications Manager at OB Consulting as well as the Campaign Manager for the Insurance Museum, helping to drive the £3m fundraising campaign through various strategic comms activities.
Marketing Consultant BSM
Jill Pringle is a brand marketing consultant at Brand Symphony Marketing. As Marketing Director in large businesses such as Gartner, Equifax & Thomson Local, and CMO in smaller businesses, she has been building value propositions and marketing strategies for over 25 years and leading marketing teams to deliver them. She has a Masters in Marketing and a Music Degree and has sung in award-winning choirs since the age of 12. Today, Jill combines her marketing and musical skills to help service businesses to write, orchestrate and conduct their marketing strategies.
Founder and Director Lysander PR
Roddy Langley started out in the insurance industry in 1977 and worked in the London (re)insurance and UK General Insurance markets for brokers Marsh, Willis, Heath Lambert and the Miller Group. In 2001 he took on responsibility for the PR and marketing communications at electronic trading start-up RI3K, before founding Lysander PR in 2007.
Director Lysander PR
A former B2B editor and now a PR specialist, Helen Wright has a deep respect for the value of independent journalism, good writing and tenacious thinking. After a career in publishing, including cutting her teeth as a reporter for a leading publication embedded in the international (re)insurance market, Helen joined forces with Roddy in 2017 and is co-Director of Lysander PR.
Insurance Technology Entrepreneur
Visionary leader of the team that created the PPL electronic placing platform that is currently proving its value in enabling the London Insurance Market to keep placing and binding re/insurance business remotely. A highly experienced Insurance Technology specialist and entrepreneur with 30+ years of proven leadership, innovation, business, marketing and sales skills. Insurance Day included Jeff in their list of top 50 industry influencers, and said that, "Jeff is recognised as a driving force behind industry modernisation initiatives, as well as for his vocal honesty about the necessity for the industry to revolutionise the way in which it does business".
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