Let the therapy begin

We have over two decades of insights, expertise and experience in building brands across insurance and financial services, construction and property, and tech and engineering sectors, combined with creative, asset delivery and project management.


Our core team and supporting strategic partnerships, are all specialists in their field of expertise, from brand, pr, marketing and business strategy, to creative, design and digital.

Jonathan Squirrell

Founder & Director OB Brand Consulting

Jonathan started design agency, Barefoot, in 1993, delivering brand and marketing solutions to professional services clients. He merged his agency with old friend Julian Atkins to form OceanBarefoot in 2006, and more recently they opened OB Brand Consulting. Jon has been key to agency successes throughout the insurance sector, including brand consultation for Ebix, LMG, LIIBA, LIMOSS, Lloyd’s, PPL, CII and TOM. He initiated and leads OB’s involvement as Project Manager for the Insurance Museum initiative, alongside building the museum’s brand, strategy and campaigns.

Julian Atkins

Founder & Director OB Brand Consulting

Julian started his professional creative life as an architect at Aukett Associates, before founding his own agency Ocean Creative in 1999, delivering brand and marketing solutions to insurance software providers. In 2006, he joined forces with his old friend Jonathan Squirrell to form OceanBarefoot, and more recently opened OB Brand Consulting together, enjoying successes throughout the insurance sector, including Ebix, LMG, LIIBA, LIMOSS, Lloyd’s, PPL, CII and TOM, and more recently the driving force behind the Insurance Museum initiative, building the museum brand, strategy and campaigns.

Nicola Manning

Marketing Manager OB Consulting

With a BA Hons, Nicola began her marketing career at leading branding consultancy CDT, helping the agency to build their reputation within the professional services sector. In 2008, Nicola was headhunted to drive the marketing team at top 10 brand consultancy, Purpose. Her role focussed on raising the agency profile and project managing campaigns to help achieve key business objectives. Nicola is currently the Marketing Manager at OB Brand Consulting as well as the Campaign Manager for the Insurance Museum, helping to drive the £3m fundraising campaign through various strategic comms activities.

Jill Pringle

Marketing Consultant BSM

Jill Pringle is a brand marketing consultant at Brand Symphony Marketing. As Marketing Director in large businesses such as Gartner, Equifax & Thomson Local, and CMO in smaller businesses, she has been building value propositions and marketing strategies for over 25 years and leading marketing teams to deliver them. She has a Masters in Marketing and a Music Degree and has sung in award-winning choirs since the age of 12. Today, Jill combines her marketing and musical skills to help service businesses to write, orchestrate and conduct their marketing strategies.

Roddy Langley

Founder and Director Lysander PR

Roddy Langley started out in the insurance industry in 1977 and worked in the London (re)insurance and UK General Insurance markets for brokers Marsh, Willis, Heath Lambert and the Miller Group. In 2001 he took on responsibility for the PR and marketing communications at electronic trading start-up RI3K, before founding Lysander PR in 2007.

Helen Wright

Director Lysander PR

A former B2B editor and now a PR specialist, Helen Wright has a deep respect for the value of independent journalism, good writing and tenacious thinking. After a career in publishing, including cutting her teeth as a reporter for a leading publication embedded in the international (re)insurance market, Helen joined forces with Roddy in 2017 and is co-Director of Lysander PR.

Jeff Ward

Insurance Technology Entrepreneur

Visionary leader of the team that created the PPL electronic placing platform that is currently proving its value in enabling the London Insurance Market to keep placing and binding re/insurance business remotely.
A highly experienced Insurance Technology specialist and entrepreneur with 30+ years of proven leadership, innovation, business, marketing and sales skills. Insurance Day included Jeff in their list of top 50 industry influencers, and said that, "Jeff is recognised as a driving force behind industry modernisation initiatives, as well as for his vocal honesty about the necessity for the industry to revolutionise the way in which it does business".
If you'd like to know more about what we do and how we might be able to help you, please get in touch