Changing lives

EMpower is a charitable foundation focused on at-risk youth in emerging market countries (85% of the world’s youth live in emerging market countries). With its global reach, EMpower invests strategically in vital local organisations who work to empower youth.
OB were introduced to EMpower by the London hedge fund community, active investors in emerging markets and key supporters of EMpower’s work.

Substantial strategic communications were needed to support the fundraising activities of EMpower’s growing global office base, to inform stakeholders and deliver supported organisations with educational tools to improve their growing reach and impact.

With EMpower’s commitment of delivering 100% of all donations directly to the projects that they support, resources were limited for building the tools needed to communicate EMpower’s brand story to their multiple stakeholder audiences.


OB worked with EMpower to build their brand, engage global audiences and deliver their proposition messaging; ‘EMpower provides resources and leverages knowledge that give young people opportunities to create a better future.’ 

Working with EMpower’s global teams, we created the brand building blocks and fine-tuned the annual cycle of communications required to support key fundraising and networking events throughout the year.

These efficiencies have allowed for the continual development of new and compelling creative content, essential to create awareness and emotionally engage audiences globally in support of EMpower’s work.


Empower’s success and confidence continue to grow, proven with their statistics: 829 Grants made, $25m awarded, 460,000 youths directly impacted, 1m lives touched.

EMpower’s brand is now established and its successful work to empower youth continues to grow. Recent record-breaking fundraising events are testimony to the value of EMpower’s brand story.

To find out more about EMpower, visit: www.empowerweb.org

OB feel honoured to have supported EMpower’s brand development over the last 10 years, with such an important mission. During that time we worked closely with them through a time of transformational growth, which has already positively impacted the lives of over 400,000 youths.

Jon Squirrell – Director, OB Brand Consulting