The insurance profession has been around for over 300 years, and you would think it would have a focal point to celebrate its history, showcase its present, and promote its future. Something like an Insurance Museum.
This is the vision of ex-CII President, Reg Brown; “If the bankers have got a museum, why haven’t we got one? We are as important to the country, the chancellor, the exchequer and the people of this country as the bankers and we deserve our very own world class visitor centre.”
Our challenge was to build a rallying point in the living heart of the insurance profession in London, to educate, inform, promote and present the profession to the world.
OB Brand Consulting were tasked to develop the entire museum concept, test feasibility and create a strategy to ensure an Insurance Museum could be delivered.
Our involvement included consulting with the (re)insurance market and key stakeholders to help shape the concept, brand and creative strategy to bring the idea to life.
We developed the value proposition for the museum, describing its purpose, position and messaging. As part of our project delivery tasks, we’ve created a two-phase programme for the museum, first, an online virtual gallery, then secondly, a physical environment, as well as building a highly effective awareness and support programme across the market.
A major component in our delivery, was also to create and manage an extensive fundraising campaign. This was supported by detailed business plans, online resources, and targeted content to relevant audiences.
OB have created a comprehensive brand story, deployed across social media, PR, events to reach out to the entire market, generating immense interest and support.
The Insurance Museum is now a widely recognised brand and initiative, gaining very high profile backing from across C-suite at key market entities, as well as the City of London Corporation, Lloyd’s, the CII, ABI and BIBA.
To find out more information, to pledge your support or to get involved, please contact our team for full details or visit the website – www.insurancemuseum.uk
“I have said that the appointment of OB was a stroke of genius. We have made incredible progress which we would not have made without their amazing efforts.”
Reg Brown – Chair, Insurance Museum Initiative and Insurance Museum Charity