Imagine, design, create

Tarmac is the UK’s leading sustainable building materials and construction solutions business and has been involved in some of the UK’s biggest construction projects, including Wembley Stadium, Heathrow Terminal 5, The Shard and London 2012.
With over 150 years of experience and employing about 6,600 people nationwide, Tarmac’s solutions and products comprise, among an array of construction and infrastructure capabilities and expertise, cement, ready-mix concrete and many other building products.

To develop their positioning, proposition and event campaigning for new products in a competitive domestic retail market. Tarmac wanted to raise their profile and reach to a new audience, capitalising on their existing commercial and industry credentials, products and experience.


Spearhead this market move by identifying and speaking directly to its target audience at a major event for this sector, to engage through digital technology and promote their products across multiple applications with practicable demonstrations.


The resulting campaign and event material provided the opportunity to engage and connect with a new audience, with immersive and experiential digital content.

“It was great to see people spotting, stopping and walking onto the stand, fully engaged in the 50 inch screen app with an interactive 3D house, whilst being pleasantly surprised that such a well-known ‘highways’ brand (Tarmac) was now selling products they could use. No better advocacy than the very people you want to buy from you! A great piece of work by our team – nailed it!”

Julian Atkins – Director, OB Consulting