In a digital-first world, events remain one of the most powerful ways to bring a brand to life. They’re where stories meet people — a place where strategy, creativity and experience collide.
Every element of an event — from the first digital invite to the way your team shows up — is a live expression of your brand. It’s not just about design or logistics. It’s about creating an environment that reflects who you are, what you stand for and why that matters.
At OB, we see events as the ultimate stage for your brand — an opportunity to Inspire. Deliver. Engage. across every medium: digital, print and face-to-face.
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Turning Events Into Brand Experiences
For us, events aren’t standalone marketing activities. They’re living touchpoints in a wider brand ecosystem. When strategy, creativity and communication align, the event experience becomes a catalyst for awareness, engagement and loyalty.
We start with one question:
“What does success look like for your brand — not just for your stand?”
By defining clear business and brand objectives early — whether that’s increasing visibility, launching a new service, or strengthening client relationships — we help clients create experiences that connect and endure.
Selected Work
British Council for Offices (BCO)
We’ve been proud partners to the BCO Annual Conference for four consecutive years — building each identity from the ground up.
Each brand reflects the host city’s spirit — from Dublin’s blend of heritage and modernity, to Manchester’s bold energy and Birmingham’s celebration of diversity.
Consistency has been key to success. Across every touchpoint — brochures, signage, apps, digital campaigns and even cycling kit — the visual and verbal brand language remained seamless, immersing attendees in a coherent experience from start to finish.
Open GI – “Standing Out at BIBA”
For the UK’s largest insurance event, we helped Open GI make a confident impression with an open, welcoming stand design that prioritised engagement and brand storytelling.
Featuring an illuminated portal, a brand-inspired chandelier and curated hospitality moments (yes, cocktails included), the space became a hub of connection — functional, elegant and unmistakably Open GI.
UGIS – “Traditional Values, Digitally Driven”
When UGIS launched its new digital broker platform Vibrant, they needed a rebrand and event presence that matched their ambition.
We created a bold, confident identity rooted in their positioning — traditional values, digitally driven. From the stand design and merchandise to the digital assets and giveaways, the brand came to life with clarity and energy.
“Our stand was impressive and one of the busiest at the BIBA event. We packed a punch, hit our targets — and that’s because we were well equipped, well designed and the marketing mix was just right.” — Prod Adam, Director, UGIS
Insurance Museum – “A Mini Museum on the Move”
As a long-term partner to the Insurance Museum, we created a flexible, cost-effective exhibition system designed to educate, attract sponsorship and inspire curiosity.
The compact stand featured modular panels, a “mini museum” of artefacts and donation touchpoints — delivering high engagement and the flexibility to reuse across multiple events.
Why Brand Thinking Matters at Events
Great design captures attention.
Brand thinking keeps it.
When your event is built on a clear brand strategy — aligned with who you are, what you stand for and what your audience needs — every conversation, visual and impression compounds into lasting value.
Because events aren’t just where your brand is seen — they’re where it’s believed.
If you’re planning an event, exhibition, or conference, we’d love to help you (Re)Think how your brand shows up and connects.
info@ob.consulting
OB — Your Brand Thinking Partner.
