Challenge

The LMG were struggling to engage with their audience and promote their message and proposition.

Their branding strategy lacked consistency and structure, with their digital assets and comms platforms actually proving to be blockers to users, creating a dislocated experience.

To help the LMG to promote itself as a representative of global excellence and encourage greater audience participation, they needed a new, more fitting brand and digital strategy, new online presence and simplified campaign assets.

Solution

OB Brand Consulting were appointed to develop improved branding, digital strategy and comms tools.

A full comms audit built a comprehensive picture of the group’s existing strategies and interfaces, audience interactions and messaging, as well as identifying the holes in their brand and proposition.

A new approach was generated off the back of the audit, generating a more relevant, modern and engaging brand and positioning.

We implemented a new digital strategy based on identified and targeted audience groups with specific content, driving greater engagement with simplified UX journeys.

Result

Our joined-up approach gave the LMG a clearer, cleaner and more appealing brand expression, a platform for more targeted content and comms, and a more engaging online presence; providing a more usable and essential digital asset as a single resource for market.