Challenge
Following the huge success of the 2022 Manchester conference, we were delighted to be appointed for a second consecutive year to brand BCO’s annual event.
We were tasked to create a distinctive, dynamic and clean brand that promotes Dublin as a destination not to be missed. It was important that the branding had to work across all print and digital communications including conference collateral, brochures, ads, invitations, social media, merchandise, cycle kits right through to their event space.
Solution
We based our concept around ‘DUBLIN. GREEN. VIBRANT. SMART.’ to reflect the fabric and personality of the city, its built environment and ambitious vision of how we work and play.
The typeface has been cut into and extends along the ‘root’ lines, leading from the past and reaching into the future. The fresh colour palette graduating from green to blue illustrates ‘eco’ and ‘future’ representing Dublin’s green and forward-thinking approach within the city.
Result
We have created a brand strategy and stand-out treatment to embrace the opportunity and vibrancy that the venue city offers.
Our strategy and roll-out encompassed all event communications and collateral, including the BCO’s unique brand identity and supporting guidelines for their Dublin conference, their brochure and Save the Date invitations, cycle kits, website, set design and all event advertising.
“Everything looked really great! The brand captured the energy I envisioned and had strong references to the location so it worked exceptionally well.”
Despina Katsikakis – Executive Partner & Global Head at Cushman & Wakefield | BCO Senior Vice President | 2023 Conference Chair
“Once again, a brilliant job by our OB team! Distinctive, vibrant, smart and energetic, exactly what the BCO asked for to create for this year’s event in Dublin.”
Julian Atkins – Director, OB Brand Consulting
“With so much design work now only existing in the digital space, it’s always great to work on a project where we get to work from concept through to large scale print work, with everything in between. The event was a great success and that always makes us happy!”
Vanessa Marchant – Consultant Creative Lead, OB Brand Consulting
© Photography by Stewart Writtle
