DEVONSHIRE UNDERWRITING

Building a trusted brand

Devonshire Underwriting is a start-up transactional risk MGA.
With a combined, three decades of experience in transactional risk liability, Devonshire are a team of trusted experts in underwriting challenging transactional and legal risks. Their streamlined, responsive process embraces creativity and best-in-class service throughout every touchpoint of their business.
With such great experience and expertise under their belt, Devonshire required a strong brand to take them to market.
Challenge

As a newly launched business, we needed to get under the skin of the company to truly understand their core values, positioning and point of difference. 

Being known as a trusted, reliable and experienced underwriter was key to building the brand foundations for Devonshire. Their goal was to be a big player in the market working on larger deals worth over £500m, so they needed a brand that looked professional, sophisticated and established.






Solution

We created a brand using a classic and regal colour palette to reflect the professionalism of the company. This set the bar for high quality print and digital marketing communications including their website, merchandise and print communications.

The logo was designed using a Rhombicuboctahedron icon, bringing together seemingly complicated parts to make a beautiful whole, including squares to denote the original four partners of Devonshire. The gold geometric icon also adds a premium and established feel to their brand.



Result

Working closely with the Devonshire team, we have created a very positively received brand and brand positioning. Devonshire are going from strength to strength within the broker and underwriting market.

The brand delivery has enabled the team to hit the ground running with the confidence and professionalism they need for business success.

OB Brand Consulting demonstrated an immediate understanding of our design needs and created a brand identity for Devonshire Underwriting which we are incredibly proud of. OB have been a pleasure to deal with throughout the process and we look forward to collaborating with them as we continue our journey.”

James Fletcher, Partner – Devonshire Underwriting

Deliverables
  • Brand identity
  • Brand guidelines
  • Image bank
  • Icons
  • Merchandise
  • Signage
  • Two page overview
  • Stationery templates
  • Business cards
  • Event invitation
  • A4 desk card
  • Pull up banners
  • Website
  • PPT template
  • LinkedIn Profile setup
  • Social media templates
  • Email signature
  • Team’s background

“Really great to see our ‘Brand Starter’ approach working so well, in creating the foundation brand building blocks and the marketing assets to launch the Devonshire brand. The Devonshire team were a pleasure to work with and their engagement and appreciation for brand value really helped to deliver the excellent results. I think their personal investment was proven by their learning how to say ‘Rhombicuboctahedron’!! We’re looking forward to how we can support their growing and evolving brand story.”

Jonathan Squirrell – Director, OB Brand Consulting