Brand consultancy OB Brand Consulting (OB) and Insurance marketing, PR and communications agency Lysander PR Limited (LPR) are delighted to announce a strategic partnership to enable both firms to offer a more holistic and far reaching service.
The strategic partnership sees the re/insurance marketing and brand building expertise of the OB team offered in combination with the strategic, focused PR expertise of the LPR team.
OB’s existing insurance clients include the Insurance Museum initiative, celebrating the evolution of the world’s insurance industry, while LPR enjoys working with a wide variety of global insurance and insurtech clients.
Jonathan Squirrell, Founder and Director of OB Brand Consulting, said:
“We believe that understanding how your brand is perceived and how this could develop in a competitive and rapidly changing world is strategically vital for businesses. Engaging effectively and proactively with the media is a critical aspect of this challenge. Both OB and LPR share a similar philosophy and are ideal partners for our clients and prospects. By leveraging our complementary skills and capability – for example, being able to offer joint branding and communications audits – we cover the bases that could be overlooked in a single approach. This is the first of any such partnership for us and we look forward to a long, productive and successful relationship.”
Roddy Langley, Founder and Director of Lysander PR, said:
“We are thrilled to announce this exciting partnership between ourselves and OB. It marks a significant milestone for both companies, whereby we can pool our experience and expertise and present an even more joined up offering between PR, branding and marketing encompassing the many synergies that these disciplines deliver. OB and LPR share a very similar ethos – we are both highly proactive, principle-led businesses dedicated to providing excellent results for our clients. With our shared mission and complementary skill sets, we are now able to offer a broader service backed by unparalleled expertise and insight.”
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