At OB Brand Consulting, we’ve always believed in the power of a great story, and in the responsibility brands have to shape the future of their sectors. The Insurance Museum (IM) has one of the most compelling stories of all: the history of a sector that underpins our modern world. That is why OB is proud to be the lead brand partner to the Insurance Museum, supporting it from vision to reality.
From the very beginning, OB has worked alongside IM as its strategic brand, marketing and communications partner. We have created the IM brand identity, shaped its initial business plan, and led the development of its marketing communications, PR, social media presence and fundraising campaign. In parallel, OB is also acting as lead delivery and fundraising partner, helping to mobilise the sector behind a shared ambition: to secure insurance heritage for generations to come.
The momentum is now building, and the moment has arrived for the insurance profession to collectively step up and create a cultural and educational anchor for the future.
We are delighted to announce the official launch of the Insurance Museum’s major fundraising drive: the Sign The Slip campaign.
This initiative aims to raise £1 million a year over the next three years to fund a world-class visitor and research centre in the City of London. The permanent museum, alongside its digital galleries, tours, webinars and educational resources, will play a vital role in preserving the industry’s history, attracting new talent, and educating the public about the value of insurance.
The campaign itself is rooted in the powerful symbolism of the historic insurance slip: the simple document first used in late 17th-century coffee houses to represent innovation, collaboration and shared risk. By “signing the slip” today, donors join that tradition and make a collective commitment to the future of the sector.
The campaign launches from a position of strength, following the IM’s fantastic news that the Insurance Museum has been awarded a £249,700 grant from The National Lottery Heritage Fund. This significant award, made possible thanks to National Lottery players, is a major vote of confidence in the IM’s project, Insurance Heritage at Risk, and in the museum’s long-term vision.
As IM Chairman Reg Brown says:
“The National Lottery Heritage Fund gave a vote of confidence… It’s now time for the insurance sector itself to step up and generously support the museum.”
The future of this essential project now depends on the generosity and leadership of the insurance profession. Through the Sign The Slip Campaign, OB and IM are calling on philanthropic individuals and organisations across the sector to become Founding Donors, committing to an annual donation for the next three years.
The campaign has three simple steps:
Step 1: Make an annual donation to IM for three years.
Step 2: Share the slip with three people in your network.
Step 3: Together, we open the Insurance Museum in three years.
Donorship levels range from Bronze (minimum £2,500 a year) to Diamond (minimum £100,000 a year). In recognition of their commitment, donors receive exclusive benefits, including:
Listing on the IM Founders’ Wall online and permanently in the museum
A personalised IM Founder certificate
Invitations to exclusive previews and events
The digital IM Founder mark for use on websites and communications
More than 300 years after the first merchant signed beneath a ship’s voyage, the Insurance Museum is once again asking the insurance community to unite. With strong leadership, shared purpose and collective action, the sector can create a lasting legacy: a cultural anchor that celebrates its remarkable story and inspires the innovators of tomorrow.
Join the movement. Sign The Slip.
For details on Signing The Slip, please visit: www.insurance.museum/slip
