May 22, 2020
CLARITY BEGINS AT HOME – YOUR VALUE PROPOSITION
I was just reading Seth Godin’s blog on how much of what we write and…
April 2, 2020
BUILDING A COMPELLING VALUE PROPOSITION: STAGE 2
First it was our turn to talk. Now we look at a client’s perspective… We…
March 26, 2020
SALES AND MARKETING ALIGNMENT: COUNTERPOINT NOT DISSONANCE
I always find it interesting meeting or working with people who’ve been marketers in B2B…
March 12, 2020
BUILDING A COMPELLING VALUE PROPOSITION: STAGE 1
A value proposition helps to clearly articulate why someone would want to buy from your…
