GARDEN CARE GROUP

Growing a garden brand with purpose

Garden Care is an established Surrey-based landscaping business, combining horticultural expertise with landscaping and construction skills to create and maintain beautiful outdoor spaces for its clients.

Challenge

Garden Care had built a strong reputation through years of delivering quality garden projects, but its communications needed to better reflect the breadth, professionalism and personality of the business.

The goal was to create a clearer brand identity and ensure every customer touchpoint, from print and digital to social media and PPC, felt connected and unmistakably Garden Care.

Solution

We took a joined-up approach to brand and marketing, delivering a full rebrand for the business, including a refreshed visual identity and a consistent visual language across print and digital channels.

From typography, colour and imagery to business cards and a digital flipbook, the new identity provides a flexible platform for the brand to communicate with confidence.

Our role has since evolved into an ongoing partnership, with monthly marketing management, social media, seasonal communications and Google Ads. This keeps the brand consistent, relevant and visible throughout the year, while showcasing both Garden Care’s services and its expertise. 

Alongside this, we continually optimise PPC campaigns to sharpen targeting, minimise wasted spend and generate quality enquiries from the right customers in the right geographic areas, while also expanding the website’s reach and lead generation through ongoing SEO and GEO optimisation.

Result

By bringing branding, design and ongoing marketing together, we’ve created a stronger, more consistent presence that reflects Garden Care’s professionalism and expertise.

Following a merger, Garden Care is now Garden Care Group, with the brand providing a strong platform for continued growth. Ongoing Google Ads, SEO and GEO optimisation continue to expand the website’s reach, drive lead generation and connect the business with the right customers.

The result is a stronger marketing foundation, with the brand, digital presence and ongoing support to stay visible and relevant throughout the year.

OB have helped us with our online visibility and Goole Ad campaigns. They designed our website and made regular improvements to separate us from similar businesses. The landing pages they created for us are tailored to our client's needs and are user-friendly. They are friendly and responsive, their prompt to action, turnaround time is rapid. As a company, they're intuitive and ahead of the curve. We are really happy with the level of communication and support we receive.

Andy Cudd – Director, Garden Care Group

Deliverables

  • Strategic brand development
  • Brand identity
  • Brand guardianship
  • Social media planning, content creation and management
  • Digital, physical and print collateral
  • Website design and maintenance
  • Digital communications creative and programme management
  • Google Ads, planning, and management

“Its been an amazing journey, seeing the business and brand evolve from a long established, reputable and professional family business to a dynamic, smart and modern outfit. Capitalising on digital marketing and targeted campaigns, the brand goes from strength to strength, even in the most testing of times. Being part of that growth, OB has yet again excelled and demonstrated that we can build a brand at any scale.”

Julian Atkins – Director, OB Brand Consulting

“When working on rebranding an established business, there is always an added responsibility to respect what was there before. We took the time to understand who Garden Care is, who they are speaking to and what brand identity would marry those two groups together. We wanted to show their expertise, their dedication to every job and their industry credentials. Their customers are discerning, educated and require a certain standard of work without compromise. Blending typography and illustration we created a new brand identity that shows warmth, taste, and attention to detail. The visual identity works equally well across the website, socials and real world applications. We created a successful framework to showcase their wonderful garden creations and dedicated workmanship. It was an incredibly satisfying brand to work on for a fabulous company, who bring a genuine love of their craft to every project.”

Vanessa Marchant – Creative Lead, OB Brand Consulting

“Garden Care really do care. They take immense pride in their work and are professional, knowledgeable and highly experienced across every aspect of horticulture. That expertise is invaluable to their customers, and it was essential that this was reflected in their brand and marketing communications. The OB team captured their personality, values and approach perfectly, creating a brand that connects with both new and existing audiences. I’m incredibly proud to have played a part in their ongoing journey and to see them continue to go from strength to strength.”

Nicola Manning – Marketing Manager, OB Brand Consulting