Challenge

Aspect stands apart in the insurance sector as a bold, reliable, and forward thinking partner. While others avoid high-risk scenarios, Aspect embraces them – thanks in part to their tech-savvy approach and commitment to innovation. The company has experienced considerable growth, expanding its team and capabilities to serve clients and partners more effectively.

To reflect this evolution and to truly differentiate themselves, Aspect needed a revitalised brand identity that would elevate their market presence, connect with target audiences, and communicate their value proposition in a modern and compelling way.

Solution

Our approach centered on framing the businesses strengths and focusing on what makes them special. By refining their graphic elements and introducing a more rounded, approachable typeface, we developed a refreshed identity that is both distinctive and accessible – capturing the essence of who they are.

Visual storytelling played a vital role in the rebrand. Striking photography and well-crafted messaging worked together to bring their narrative to life and enhance audience engagement.

Result

Aspect continues to make significant strides and is proudly progressing toward B-Corp certification. Their new brand identity is a bold reflection of their evolving position in the market – professional, confident, and authentic.

While insurance can often appear complex and inaccessible, the new brand simplifies communication and presents information in a way that is clear, engaging, and easy to digest.

The new website and branded materials extend the identity across digital and physical spaces, creating a consistent and impactful presence. With various event appearances, Aspect is well-equipped to showcase its revitalised brand and stand out in a competitive landscape.