Challenge
UGIS’s vision is to be an underwriting powerhouse for small to mid-sized brokers, by making complex underwriting simple and accessible. To achieve this, they have built a highly effective proprietary broker platform called ’Vibrant’. This benchmark platform positions UGIS at the forefront of the underwriting market for SME brokers, by providing a fast, flexible, end-to-end insurance service.
Our challenge was to capture their unique brand proposition, character and positioning, for UGIS to deliver it across a brand ecosystem with messaging, sub-brands, web, video, collateral, campaign comms and an exhibition stand, to promote their new Vibrant product in a short space of time.
Fortunately for us, the UGIS team were incredibly responsive and very invested in the brand process, which always helps with tight production timelines and importantly to achieve great results.
Solution
Our brand solution focused on a positioning of ‘traditional values, digitally driven’, creating an accessible brand world that reflected the friendly relationship-led business of UGIS, coupled with the simplicity and efficiency of the digital service provided through ‘Vibrant’. The brand is bold, confident and memorable to maximise impact and to support the ambition that UGIS has for its company, digital platform and its broker client base.
The underlined ‘U’ highlights their underwriting capabilities and introduces a visual brand language that can be both corporate professional and designer playful. This brand language provides great flexibility for future roll out across all branded marketing comms touchpoints. This is of course supported equally by simple, confident, playful and accessible messaging options. The brand language creates a stand-out brand, setting UGIS apart from their B2B insurance firm peers.
With these robust brand foundations in place, UGIS are now in a great position to promote their unique broker portal Vibrant, whose sub-brand reflects the UGIS brand language.
Result
“We packed a punch, and hit our targets and that’s because we were well equipped, well designed and had the marketing mix just right.”
The great achievement for us, apart from getting everything across the line on budget in time for the BIBA roll-out, was the delivery of a dynamic brand identity that appeals and engages it’s target broker audience.
Importantly at a personal level, we know that we created a brand world that really reflects the ambition, values and ‘soul’ of the UGIS company, providing a brand vehicle that will enable and support their growth and future plans.
We packed a punch and hit our targets and that’s because we were well equipped, well designed and had the marketing mix just right.”
Peter Georgiou – Director, UGIS
Vibrant
Vibrant empowers brokers to confidently serve their clients 24/7 and is designed for simplicity and responsiveness.
The portal provides a seamless service enabling brokers to provide insurance protection from quotation right through to instruction, in quick simple steps, with all the required documentation and certificates produced instantly.
It provides a range of products for clients to choose from and with a suite of comprehensive management tools for the broker to keep them informed and updated instantaneously.
“Working with UGIS has been a pleasure. There were a number of deliverables to produce in the short time frame, but the end result has been a huge step forward for the business. They can now use this as a platform to be very proud and shout about their offering and the unique Vibrant portal that truly sets them apart.”
Nicola Manning – Marketing Manager, OB Brand Consulting
Deliverables
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UGIS logo
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Brand guidelines
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Messaging
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Corporate brochure
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Exhibition stand artwork
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Icons
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Merchandise
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PPT template
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Pull up banners
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Social media tiles
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Stationery
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Vibrant logo
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Vibrant demo video
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Website
Our stand was impressive, it was one of the busiest at the BIBA event, considering the size of our stand, we think UGIS presented itself very well.”
Prod Adamou – Director, UGIS
